Friday, June 18, 2010

Remind Me Again Why I Need a Facebook Page...

Still not sure you need a Facebook Page? Yes, you really do need one. In a recent post Brian Geyser over at Carenetworks Blog shared some reasons why:
The fact is that senior living executives [or aging services staff or artists] need to begin to embrace these new social technologies and, over time, become fluent in social media in order to keep their companies (and themselves) relevant. Why do I say this? Consider these facts:
• The Internet as we know it is only 14 years old

• Facebook alone has over 500 million active users and by numbers is the 3rd largest country in the world behind China and India - Yes Facebook's population outnumbers the U.S.
The fastest growing demographic on Facebook is Boomers and Seniors
The fastest growing segment on Facebook is females age 55-65
47% of Boomers maintain a profile on the social web
In 2009 there were 18 million active online seniors
Seniors spend 58 hours per month online
• 96% of Millennials have joined a social network  
So, yes, you really do need a Facebook Page. If you want your message to reach Boomers and Seniors, you need to go where they're at. And Facebook is where they're at. 

To get started, re-read our Let's Review Facebook post.

Have you "liked" our Creative Arts & Aging Network's Facebook Page yet?

Photo by Bryan Veloso

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Thanks! Mary Catherine Dabrowski