Thursday, October 14, 2010

Teaching Artists--It's FREE and it's for YOU !

Sign up for Full-Day Boot Camp - NOW!

Teaching Artists, here is an opportunity you just can't refuse! The Stockton Rush Bartol Foundation and the Greater Philadelphia Cultural Alliance have joined forces to present: 
Marketing Yourself as a Teaching Artist
Full-Day Boot Camp
Sunday, November 7
9:00 a.m. - 4:30 p.m.
Fleisher Art Memorial, 709 Catherine Street
Free parking available
Free of charge
Registration (and commitment) required!

The Bartol Foundation’s three-part workshop is being combined into a full-day Boot Camp:
#1 Creating Your Personal Brand
  • Define what you are offering
  • Articulate your mission as a teaching artist
  • Outline a clear resume of your experience
  • Define your "signature" programs
  • Develop your Teaching Artist Packet
#2 Negotiating the Gig ~ led by Andrew Simonet, founder of Artists U, a career/life planning program for artists
  • What is your time worth?
  • What are the things you must have to provide a successful program?
  • Where are you willing to compromise?
  • Where’s the sink?
  • Tools and templates for setting fees, defining roles and diplomatically negotiating
#3 Creating Your Marketing Plan
  • Explore the components of a marketing plan – the 4 Ps
    • Product
    • Price
    • Place
    • Promotion.
  • Tie in components of previous sessions
  • Know your product(s)
  • Understand the need for multiple price points
  • Where do audiences exist?
  • What specific tactics can you can employ to reach them?
    • Websites
    • Blogs
    • Social media*
    • Press releases
    • Events
  • The toolkit will include
    • A sample marketing plan
    • A sample press release
    • A sample media planner
    • A sample budget
    • Links to relevant blogging and social media sites.
You must agree to attend for the entire day. But, hey--it's FREE and it's jam packed with great information! Did I mention it's FREE?! And jam packed with great information?!
To register, click here.
*Social Media? Yes, social media! Check out Artful Aging's posts about Facebook and Social Media:

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Thanks! Mary Catherine Dabrowski