Sign up for Full-Day Boot Camp - NOW!
Teaching Artists, here is an opportunity you just can't refuse! The Stockton Rush Bartol Foundation and the Greater Philadelphia Cultural Alliance have joined forces to present:
Marketing Yourself as a Teaching Artist
Full-Day Boot Camp
Sunday, November 7
9:00 a.m. - 4:30 p.m.
Fleisher Art Memorial, 709 Catherine Street
Free parking available
Free of charge
Registration (and commitment) required!
The Bartol Foundation’s three-part workshop is being combined into a full-day Boot Camp:
#1 Creating Your Personal Brand
- Define what you are offering
- Articulate your mission as a teaching artist
- Outline a clear resume of your experience
- Define your "signature" programs
- Develop your Teaching Artist Packet
#2 Negotiating the Gig ~ led by Andrew Simonet, founder of Artists U, a career/life planning program for artists
- What is your time worth?
- What are the things you must have to provide a successful program?
- Where are you willing to compromise?
- Where’s the sink?
- Tools and templates for setting fees, defining roles and diplomatically negotiating
#3 Creating Your Marketing Plan
- Explore the components of a marketing plan – the 4 Ps
- Product
- Price
- Place
- Promotion.
- Tie in components of previous sessions
- Know your product(s)
- Understand the need for multiple price points
- Where do audiences exist?
- What specific tactics can you can employ to reach them?
- Websites
- Blogs
- Social media*
- Press releases
- Events
- The toolkit will include
- A sample marketing plan
- A sample press release
- A sample media planner
- A sample budget
- Links to relevant blogging and social media sites.
You must agree to attend for the entire day. But, hey--it's FREE and it's jam packed with great information! Did I mention it's FREE?! And jam packed with great information?!
To register, click here.
*Social Media? Yes, social media! Check out Artful Aging's posts about Facebook and Social Media:
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Thanks! Mary Catherine Dabrowski